lara.
creative career portfolio
Editorial taste meets campaign thinking.
Hi. Since you're here, let me show you how I see brands, culture and stories.
Built for ideas that look good, travel well, and make people feel something.
This positions me as a creative communicator: someone who understands the rhythm of fashion, culture, consumer desire and PR moments — brand worlds that need to be felt before they're explained.
A bold, editorial and culture-aware direction for a career shaped by brand storytelling, visual taste, global curiosity and strategic communication.
Marketing
Campaign thinking, audience empathy and a clear sense of what makes a brand memorable.
PR
Story angles, cultural timing and polished communication that moves between people and platforms.
Advertising
Concept-led visual language with enough personality to stand out and enough discipline to sell.
fun, sharp, visual, global
The journey
Kadir Has → Vogue → Vietnam → Omnicom- 01Now
Omnicom
Advertising · Media · Communications
Growing inside a larger advertising, media and communication ecosystem — agency-scale collaboration across campaigns, clients and teams.
- 02Editorial
Vogue Türkiye
Editorial experience
A window into fashion, publishing, aesthetics and high-standard creative production — supporting shoots, moving writing into print, and being present at culture moments.
- 03Global
Vietnam coffee brand
Brand support
Connected a local product's character — origin, flavor and visual language — to broader brand storytelling, translating it into real communication value.
- 04Foundation
Kadir Has University
Education
The starting point for a culture-aware, communication-focused career — an academic base woven through the city, culture and communication.
Vogue Türkiye — cover referenceHigh-fashion editorial language, campaign instinct and the discipline of print.
This cover sets the visual tone for my Vogue chapter: elegant, recognizable and directly connected to the magazine world I worked in.
- Editorial eye
- Print culture
- Fashion communication
- Brand storytelling
Set moments, print proof and culture events.
A selected snapshot of my Vogue Türkiye chapter: supporting 2 Ekim shoots, seeing my writing move into print, and being present around high-profile culture moments like GQ Men of the Year.
From coffee culture in Vietnam to agency-scale communication with Omnicom.
More than a list of places — how I move between culture, product, media and strategy.
Vietnam coffee brand
Product story, market context and creative contribution — translating a brand's origin, flavor and visual language into communication value.
Omnicom
A current chapter connected to advertising, media, PR and broader agency collaboration — campaigns, teams and client categories.
Signature strengths
Creative direction · cultural references · visual judgment · campaign mood · editorial thinking · polished presentation · brand voice.