AI Work
Real products, real people, AI-built worlds.
- Role
- Art direction · AI production
- Formats
- Stills · Reels · short film
- Tools
- Midjourney · Runway · Leonardo
- Year
- 2026
I use AI the way an art director uses a set: first a visual language — colour, light, composition, references — then production that follows it. The product always stays real.
Every project here starts from something real: the brand's own product photos, and my own (or a friend's) photo for the model. AI builds the room, the light and the mood around them.
What I care about most is consistency — the same palette, the same outfit, the same world from frame to frame. That is what makes AI content feel like a brand, not a demo.
Smyrna Collective
Smyrna Collective sells handmade crochet pieces but has no physical showroom. I built the one it could have — pink plaster, stone walls, a hand-woven rug, lilac curtains — and placed the real products in it. Then the same pieces became a fairy capsule for Halloween.
Nuxe Huile Prodigieuse Or
Sand, sun and golden shimmer: the product's summer feeling told in four short scenes. I used my own photo for the model.
Creative girl, office day
A short morning story: a call on the street, coffee, the office. The outfit is entirely AI-designed and kept identical across every scene, so one character carries the film. I'm the one in it.